Nearly half (46%) of Apple’s base is age 55 and older.

Among other findings in the Home PC Brand Profile Report are age and gender of home PC users. Nearly half (46%) of Apple’s base is age 55 and older, almost double the share of average home PC users (25.2%). “Apple can claim long-time loyalists, but its future among the young technoliterati is an interesting dynamic,” said Ness. “Gateway has the lead among the 18-24 year olds,” he continued, “with a higher-than-average share of US home’s primary PC users falling into this age group.”

Certainly not my experience. Read More Here

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One Comment to “Nearly half (46%) of Apple’s base is age 55 and older.”

  1. John 30 November 2006 at 6:09 pm #

    Nor mine.