iPhone browsing marketshare closes in on .1%

.09 percent may seem like an extremely small marketshare but when you consider that the iPhone has only been selling for 5 months and for most of that time was in one – albeit large – market (the U.S.), that share is amazing. Add another .01% for the iPod touch and Apple mobile platform is one out of every thousand pageviews across the Internet.

The WindowsCE platform – all of the Windows mobile platform devices put together – only managed 66% of iPhones market share. How many WinCE devices are out there? According to Gartner, MS and its partners shipped over three million Windows Mobile devices in Q1 2007. They’ve been selling WindowsCE devices since 1996 – over 10 years.

In under two quarters, Apple’s handheld platform has passed Microsoft’s over a decade-old mobile platform in terms of browser use.

Obviously this doesn’t translate to handset marketshare. We know there are much more than 20 million Windows Mobile devices out there. The reason that Apple’s browser marketshare is higher while its unit sales are much lower is explained easily by the oft-touted Mobile Safari browser and unlimited AT&T data plan. No guilt, pleasurable, full-browser surfing.

Read more here